Introduction to Agile Marketing

 In this 50-minute pre-recorded course you'll meet the next great stage in marketing evolution:
Agile marketing.
Marketing exists in a state of constant change. New channels emerge overnight, audiences expect perfectly targeted messaging, there are never quite enough resources to go around, and marketing technology just keeps getting more complex.

And yet marketers aren’t evolving to keep up with all this change.

We use outdated methods to manage our work (if we have any work management system in place at all). We live with inefficiencies and stress, assuming that’s ju
st the way that marketing is. 

Fellow marketers, there’s a better way to wo

this 50-minute course, Andrea Fryrear, one of the world’s leading experts on Agile marketing, will introduce you to the next great stage in marketing evolution: Agile marketing. Andrea will walk you through:

  • Why you should embrace Agile marketing NOW, and how its roots in software development make it the perfect fit for modern marketing.
  • Precisely what Agile marketing is, and what it really, really isn’t.
  • How Agile marketing benefits everyone in an organization, from the newest digital marketing specialist to executive leadership to the customers we serve.
  • Who should be using Agile marketing, including the marketing functions that are best suited for an Agile marketing trial.
  • How to deal with the challenges of large and small marketing teams, as well as those that rely on agencies and freelancers to complete their work.
  • An introduction to how you apply Agile principles to marketing work using the three most common Agile methodologies: Scrum, Kanban, and Scrumban.
  • Tips for getting started on your Agile adoption that will give your team the best chance for a successful Agile transformation.

Don't Get Left in the Dust.
Start Your Agile Marketing Journey Today.

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 Andrea Fryrear

 Agile Marketing Trainer, Co-Founder of AgileSherpas

Andrea Fryrear is a co-founder of AgileSherpas and oversees training, coaching, and consulting efforts for enterprise Agile marketing transformations. She specializes in organizational design and executive coaching and supports the team of Sherpas in their own coaching and training efforts.

Prior to founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back.

Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM).