Agile Marketing Fundamentals Certificate

Designed by the world's leading experts in Agile marketing, this interactive, top-rated workshop provides everything you need to start down the path to real marketing agility.

1st Agile Marketing Certification

Show your knowledge & advance your career. Successful attendees become Certified Professionals in Agile Marketing (ICP-MKG).

We've Been Where
You Are

Our instructors have solid marketing experience, so no need to translate developer speak to apply to you. 

Over 3,000 Marketers Trained

AgileSherpas has trained hundreds of marketers, so we know what works (and what doesn't).

Rave Reviews from Students 

"The course does a great job of establishing the concepts with immediate interactive exercises that demonstrate application."
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Just Ask Our Students 

Alyssa Love
Senior Manager, Content Marketing
Rogers Communications

"Having had no knowledge of Agile Marketing prior to taking this course I now feel like I have a good understanding of the concepts and how to put them in to practice. The course content, even though done virtually, was engaging and informative. I'm excited to see the way my marketing team transforms as we move to an Agile way of working. Highly recommend!"
Pedro Cordero
Digital Acquisitions Manager

"The Agile Fundamentals course by AgileSherpas helped shape and consolidate a number of Agile marketing concepts in practical ways I have already started to translate to my role and organization. I wouldn’t hesitate to recommend this course to both marketing professionals and organisations looking to embark on an agile transformation journey."
Johnathan Sexton
Senior Manager and Partner
Boldsquare Group

"98% of the content I can find online about agile marketing is 101 level only. I basically see the same stuff over and over and over. AgileSherpas content digs deeper and gets way more specific, and it's all from the marketing perspective. Any marketers who are serious about agility need to dive into this stuff ASAP."

Ground Rules for Online Learning

Please note that to earn your certification you'll need to attend 7 out of the 8 instructor-led sessions and complete weekly assignments.
If you miss a week you'll be required to watch the video recording. You also need to be visible via video to participate in exercises and discussion. (You'll get Zoom login instructions before class.)

Please make sure you can commit to the full learning experience before signing up! Each online class is 90 minutes long with another 15-30 minutes required for light homework each week.

Justify this course to your manager
as part of your and your team's professional development.


Our ICAgile Accredited Instructors have trained over 3,000 marketers on how to apply Agile principles and practices in a marketing context.

We helped write the ICAgile marketing curriculum, so you can be confident you'll get world-class instruction in our online course (no matter where in the world you are).
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Why Train With AgileSherpas?

In addition to co-authoring the ICAgile curriculum, our Sherpas have worked with more Agile marketers than any other training team in the world. From highly regulated industries like pharma and finance to tricky specialties like in-house creative teams to external marketing agencies, we’ve seen it all.

This course includes insights from our on-the-ground experience with Agile marketing teams, along with best practices we’ve gathered during years of coaching and training.

Our workshop consistently receives outstanding feedback; public courses regularly receiving course NPS (Net Promoter Score) of 70+ and an instructor NPS of 100.

 Andrea Fryrear

 Agile Marketing Trainer, Co-founder of AgileSherpas

An early convert to the ways of Agile marketing, Andrea loves nothing more than seeing a team evolve from a chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified Scrum@Scale Practitioner, and an ICAgile Authorized Instructor, Andrea is a Scrum Master (CSM) and Advanced Product Owner (A-CSPO). She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.

Andrea is a content marketer by trade and functions best when she’s writing regularly. Her forthcoming book Mastering Marketing Agility outlines a brand new Agile Marketing framework built on her years of working with marketing teams. You can also find her articles on the AgileSherpas bl

When she’s not on a plane or at a keyboard, Andrea spends as much time as possible outdoors in her Colorado home.